ppc specialist from exclusive concepts presents at 2012 hero conference
matthew umbro, senior ppc specialist at leading e-commerce marketing firm exclusive concepts, inc., presented "Proving the Value of PPC through Conversion Tracking" at ppc hero’s annual "Hero Conference" in indianapolis, indiana on monday, april 16, 2012.burlington, ma (prweb) april 18, 2012 exclusive concepts takes its role as an e-commerce marketing leader and educator seriously, and so doe...
ppc salary guide via infographic
onward search created a great infographic called ppc jobs salary guide that breaks down the "best job markets, the most in-demand job titles, and salary ranges for PPC professionals". the guide, for 20 cities, breaks down the saleries for the following jobs: online marketing specialist ppc specialist account manager director of internet marketing ppc analyst ppc [...] follow sej on twitter ...
google tests "ads related to" notation above ppc ads
google is testing the insertion of a new line of text located above the top block of paid search advertisements. the "ads related to" notation appears for certain search queries. a similar test appeared last year but was never fully rolled out.
how well-run ppc campaigns reveal valuable inside information to competitors
people who effectively manage ppc campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors - but only if competitors know how to find it. learn how you can extract this valuable secret data.
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